Subrina Charm hair colors are extremely popular thanks to their excellent durability and reliable grey coverage. Now we are introducing three new blonde shades that, with innovative performance, enable exciting blonde shades for all generations.

The shade 04/10 Very Light Beige Blonde is designed to provide perfect coverage of 100% grey hair while maintaining brightness at the level of a very light blonde. It is intended for women with completely grey hair who wish to achieve maximum lightness without compromising on grey coverage. It was inspired by Sanja Doležal – the recognizable voice of the band Novi fosili, who has always brought joy, tenderness, and music that touches the soul. Her iconic blonde hair color, admired across generations, now lends its signature to the new Subrina Charm shade 04/10.

Perfect grey coverage is also provided by the shade 01/09 Very Light Stone Blonde, which delivers an exceptionally light color result in a cool tone.

The shade 08/10 Very Light Ice Blonde creates a very matte, icy effect with a gentle lightening effect. It is suitable for non-grey to slightly grey hair.

If your hair looks dull and without shine, it is time to say Bye Bye Dull! The shampoo and conditioner, enriched with murumuru butter and a lightweight formula, are formulated to restore shine and revitalize dull hair. Rich murumuru butter deeply nourishes the hair, bringing back softness, shine and vitality. The specially formulated formula doesn’t weigh hair down, leaving it light, silky and exceptionally well-nourished.

Lightweight Formula

A silicone-free formula that includes a nourishing ingredient with effects similar to silicone oils, delivering exceptionally shiny, smooth and cared-for hair.

Murumuru Butter

Rich in oleic acid and vitamin A, it strengthens and smooths the hair. Makes hair softer, silkier and shinier, while moisturizing and restoring elasticity to dry and damaged strands.

Daily washing doesn’t have to be boring! With the new Subrina Kids Queeny 3in1, an ordinary bath turns into a fun royal experience, full of foam, magical scents, and children’s laughter.

One product, three functions! Subrina Kids Queeny 3in1 combines shower gel, shampoo, and conditioner in one convenient formula, saving time and space in the bathroom - while ensuring that skin, hair, and scalp are perfectly cared for. After use, hair is easy to comb, and the skin remains smooth and hydrated.

Dragon princess Queeny makes sure that hair and skin are soft, gentle, and pleasantly scented after washing. The special formula, developed with sensitive children's skin in mind, contains panthenol, cereal proteins, and oat milk extract, which together provide hydration, care, and a velvety softness.

The product contains no colorants or paraffin oils and is dermatologically tested.

A delicious, child-friendly candy scent will make bath time even more enjoyable. Let every evening with dragon princess Queeny become a magical moment—time for foam, smiles, and royal pampering!

The Subrina Butter Colour line introduces two new colour shades – cherry red and aubergine. These new colours bring fresh inspiration for anyone seeking intense yet elegant red tones with rich shine and a nourishing effect.

Subrina Butter Colour colors are designed with hair care and a beautiful color result in mind. The ammonia-free formula and unique butter-based care system nourish, soften and protect the hair during colouring, while the pigments ensure an intense colour and excellent grey coverage. After colouring, the hair is silky soft, manageable and shiny, and the colour develops into a vibrant and long-lasting shade that optimally covers even grey hair.

The modern red shades, from aubergine to cherry red, follow the trends of celebrities such as Dua Lipa and Zendaya, offering versatility and adaptability to various styles – from bold looks to sophisticated elegance.

The new aubergine shade is intended for dark blonde to dark brown hair and delivers a deep, sophisticated purple tone with a cool undertone. It is ideal for anyone seeking a mysterious, elegant look with perfect coverage of even very grey hair. The cherry red shade is the perfect choice for medium blonde to medium brown hair. It creates a vibrant, warm red tone that adds beautiful shine and a rich appearance to the hair. This shade also reliably covers grey hair and maintains colour intensity for several weeks.

With these two new shades, Subrina Butter Colour continues its commitment to combining effective colour and a nourishing formula that leaves the hair soft and shiny - even after repeated colouring. The new cherry red and aubergine shades offer the perfect balance between color intensity, care and an elegant appearance.

The puberty period brings numerous changes – including those affecting the hair and scalp. Due to hormonal fluctuations, sebum production increases, which leads to greasy hair, a heavy feel, and dandruff. Hair may appear unclean, while the scalp often feels irritated and sensitive. The solution is now here – the new Subrina Recept TEEN ACTION shampoo, specially designed for teenagers who want clean, fresh, and healthy-looking hair without compromise.

Its secret lies in the innovative 100% natural active ingredient Propanediol Caprylate, which works in a targeted and smart way – it activates only in the presence of the dandruff-causing yeast Malassezia. This means it eliminates the root cause of dandruff without disrupting the scalp’s natural microbiome balance. Clinical studies confirm that the effectiveness of Propanediol Caprylate is comparable to well-established anti-dandruff ingredients, while also significantly reducing sebum production and preventing the recurrence of scalp issues.

The shampoo is enriched with niacinamide (vitamin B3), one of the most valued ingredients in modern cosmetics, which soothes the scalp, reduces sebum production, and promotes strong, healthy hair growth. Apple cider vinegar acts as a natural pH regulator, helping to balance sebaceous gland activity and keep the scalp in optimal condition. The result is clean, fresh, and lightweight hair.

Although Subrina Recept TEEN ACTION’s name and youthful design clearly reveal its target audience, it can also be used by adults. Thanks to its gentle yet effective formula, Subrina Recept TEEN ACTION is ideal for adults with mild dandruff or oily scalp issues. It can be used regularly or preventively, helping to maintain long-lasting scalp cleanliness and balance.

With Subrina Recept TEEN ACTION shampoo, dandruff and oily hair will no longer be a recurring struggle – fresh and lightweight hair will restore teenagers’ confidence and prepare them for every challenge!